Abridge is an AI platform that records conversations between patients and healthcare professionals; taking notes and creating viable treatment plans in real time.

I love the use of AI here, but thought their hero page could use a little zhuzing. It seems cold, messy and I felt the copy should be more human-centric.

So, I created specs for a landing page, email and banner ad. I focused the headlines on what the platform provides healthcare workers, as well as how it impacts the physician-patient relationships.